CROCS Malaysia and Social Media Club Kuala Lumpur

Wha- wha- what did she say
Mmmm whatcha say,
Mmm that you only meant well?
Well of course you did
Mmmm whatcha say,
Mmmm that it's all for the best?
Of course it is

What did she say? What am I talking about? About 1 week ago, I got to know about a blog entry regarding what happened during CROCS Malaysia sharing of case studies at Social Media Club KL. That blog entry can be found here. Below are some of the things which was mentioned during the presentation:

1. CROCS invested heavily on facbeook - As you know, CROCS Malaysia has their own facebook fanpage with updates on latest news and products.
2. There are some twitter engagement and you can find them here. This gives consumers a channel to provide feedback as well as for CROCS to take note of what consumers like us want.
3. They are doing blogger engagement. As you've read my entry regarding CROCS's website launching, they also announced FIVE CROCS Malaysia official bloggers for 2010: FeeqSays, Rebecca Saw, Marcky.my, MissyCheerio, and Christopher Tock
   
   
4. While the arrangement isn’t made clear with the official bloggers, it is made clear that the official bloggers get free Crocs, in exchange for writing about how Crocs have influence on the daily life of the blogger. Bloggers are basically selling stories, pushing experiences, where their Crocs get involved. I don’t know if there’s a minimum post count/amount of engagement required, or its something you do in passing (which is why I said the arrangement isn’t clear). I do however think that with the proper metrics, story telling and sharing experiences, totally rocks.
5. To engage with their readers, these official bloggers also get to run competitions on a weekly basis, and the rewards are free Crocs for winners. Good, it gets more Crocs out there, especially to the non-believers ;). Yeah readers like me who was a non-believer turned into a faithful CROCS user and I also won one of the CROCS contest.

Everything went well until a moderator asked "How do you choose your bloggers?". The answer:

"She does not go for “A-list bloggers” like Kenny Sia, or Nicolekiss. A-list Malaysian lifestyle bloggers. She went on to tell the audience that each blogger has value in them. I take it that everyone has a story to tell, and everyone has their own tribe. Then she talked about Feeq. She said that his target market is the Malay market. She did not want to only target the Chinese market. Crocs Malaysia targets all market segments: Malay, Indian and Chinese."

Race based segmentation? Malay, Chinese, Indian. Sensitive issue no? I guess its just misinterpretation and minor misunderstanding over the statement of having Feeq as CROCS's Official blogger because he is a Malay blogger. Its like saying "I love you" and "I like you". How would you interpret them? Everything was caused by wrong choice of words. So what? Nobody is perfect but some people just like to blow things out of proportion without looking at the bigger picture. Anyway, everyone is cool with it now so I guess that is all to it. Forgive and forget :)

We are Malaysians where Malay, Chinese and Indian are living harmoniously in a multicultural society. Although we may be different in color, language, and religion, we can STILL have something in common:

A comfortable pair of CROCS!

Christopher, one of CROCS's official blogger also penned down his thoughts on this issue and you can read about it here.

Do head over to my buddy Feeq's website to see what he did at Taylor's Lakeside Campus.

Want to win a free CROCS official shoe bag? Visit the lovely MissyCheerio for more details!

Thx for reading peeps!